William Fox & Sons, a boutique menswear brand, founded in London in 1913,
will be bringing back menswear for summer and fall 2019, with the
collection set to premiere on the brand’s website, williamfoxandsons.com.
The company is run by William Fox and his three sons. The brand specialized
in men’s clothing and sporting goods for decades. Nowadays, the product
line has expanded to footwear, bags, and women clothing.

A minimalist tone embodies the William Fox & Sons 2019 collection with
simple yet beautiful structured designs, unique pieces exuding modernity
and classic. The unique icon of a yellow fox with flashes of black sketches
is one of the key design elements, carrying the desire to be smart and
classic.

The collection also got the man-flower reboot off to a good start: graphic
floral motifs splattered with paintbrush strokes on shirts and grey marl
blazers. The heritage shop also produces brogue styles with a contrasting
rubber wedge sole that holds on to all the details of the classic brogue
shoe.

“Our philosophy is to give a touch of romance in people’s clothing,” said
Alexander Ye, chief designer at William Fox & Sons, in a statement. “Our
brand has never really been about fashion itself, and it has always been
about being your true self. I want to allow people to wear something chic
and relaxed, yet distinct. This is about wearing what you love and being at
your most confident state of mind.”

As the menswear market is one of the fastest growing sectors in the fashion
industry right now, William Fox & Son’s renewed focus on menswear will be a
revenue driver. As customers also like brands with a history, William Fox &
Son’s ability to withstand the test of time since the 1800s will be sure to
grab at consumers.

photo: via PR Newswire