Imagine a running shoe that maps the areas of the foot which produce
heat and sweat and then creates a unique ventilation pattern, specifically
catered to the wearer’s needs. That’s the promise of Puma’s latest
innovation, BioEvolution, presented last week at Milan Design Week,
. The unique fit is achieved thanks to a layer of biologically
active materials (i.e. living microbes) which consume material from those
warm, sweaty areas.

“The shoe is not unique by itself — it comes as a black canvas. It
evolves with you, when you start to wear it, and it becomes more and more
an expression of your body”, explains Puma’s Global Director of Innovation,
Charles Johnson, on the company’s website. The technology is still at an
experimental stage, with no commercial release planned for the moment.

Click Here: WORLD CUP Rugby Shop

The project has been conducted under the creative curation of Innovation
by Design, the multidisciplinary design studio founded in 2014 as a spin-off
of the MIT Design Lab, with whom Puma has been working on biodesign research since 2017.

Pictures: courtesy of Innovation by Design/Puma