A coalition of progressive groups is launching a new, $30 million initiative aimed at winning key races in Florida, Michigan and Nevada.  

The joint effort comes from Planned Parenthood Votes, Center for Community Change Action, Color of Chance PAC and the Service Employees International Union (SEIU).

The groups are banding together to launch a program called Win Justice that will work to mobilize voters who tend to avoid midterms, with a particular focus on encouraging young voters, women and people of color to head to the polls.

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“2018 is going to be a year of reckoning for the billionaires and politicians who have spent decades trying to weaken the power of working people,” SEIU International President Mary Kay Henry said in a press release.

“We are going to change the face of the electorate in Florida, Michigan and Nevada from the ground up by mobilizing a diverse movement that includes people of color, women and young people to build a lasting coalition for change.”

The effort will focus on Senate, gubernatorial and several down-ticket races.

The groups, along with local partners, aim to reach a total of 2.5 million voters in the three states. The Win Justice program plans to engage voters through texting, digital organizing and helping train community leaders to knock on doors, according to the release.

Florida and Nevada are expected to have contentious Senate races. Sen. Bill NelsonClarence (Bill) William NelsonNASA, SpaceX and the private-public partnership that caused the flight of the Crew Dragon Lobbying world The most expensive congressional races of the last decade MORE (D-Fla.) is fighting to keep his seat in a state President TrumpDonald John TrumpSenate advances public lands bill in late-night vote Warren, Democrats urge Trump to back down from veto threat over changing Confederate-named bases Esper orders ‘After Action Review’ of National Guard’s role in protests MORE won. He hopes to fend off Gov. Rick Scott (R), who will likely give Nelson his toughest fight yet.

Sen. Dean HellerDean Arthur HellerOn The Trail: Democrats plan to hammer Trump on Social Security, Medicare Lobbying World Democrats spend big to put Senate in play MORE (R-Nev.) is one of the most vulnerable Republicans up for reelection, and is the only GOP senator defending a seat in a state Democratic presidential nominee Hillary ClintonHillary Diane Rodham ClintonWhite House accuses Biden of pushing ‘conspiracy theories’ with Trump election claim Biden courts younger voters — who have been a weakness Trayvon Martin’s mother Sybrina Fulton qualifies to run for county commissioner in Florida MORE won in 2016.

Sen. Debbie StabenowDeborah (Debbie) Ann StabenowSheldon Whitehouse leads Democrats into battle against Trump judiciary Bill aims to help farmers sell carbon credits Senate Democrats pump brakes on new stimulus checks MORE, a Democrat, is up for re-election in Michigan, a state Trump won.

All three states have open governor’s races that are expected to be contentious, as well as some competitive down-ballot races.

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