Moschino’s former Creative Director set to launch eponymous label

London – Moschino’s former creative director, Rossella Jardini, is set to make her
comeback close to two years following her departure from the Italian label
after close to twenty years at the helm. The designer will unveil her debut
namesake women’s wear collection, under her own label to buyers only during
a presentation at the upcoming Milan Fashion Week.

The decision to create her own label came after Jardini worked as a
consultant at “This brand was born for a lucky
concatenation of events,” said Jardini to WWD. “After working for six
months next to Angela Missoni, I took a break, but then I met some of my
former assistants at Moschino and they pushed me to start designing a shirt
collection, which rapidly became a full ready-to-wear line.”

The collection, which sits in the luxury end of the fashion-market, is said
to reflect the designer’s signature style, combining feminine styles with a
touch of comfort and practicality resulting in loose shirts with delicate
embellishments combined with fluid skirts or flared trousers. The
collection was produced under license by Cimme and will be distributed by
Milan’s showroom L.A. Distribuzione.

Jardini is keen to expand the collection in the future to offer other
categories as well. “My idea is to also develop shoes, bijoux and bags,
which are my first love considering the five years I spent at Bottega
Veneta.”

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