Former Vice President Joe BidenJoe BidenTrump says he’ll leave White House peacefully if Biden wins How Joe Biden wants to keep companies from pulling a Kylie Jenner — and why it’s a bad idea Hillicon Valley: Zuckerberg expresses ‘disgust,’ keeps policies | New doomsday cyber bills | QAnon follower favored for congressional seat MORE‘s presidential campaign will not be using the services of an ad and tech group connected to former 2020 Democratic primary contender Michael BloombergMichael BloombergHillicon Valley: Zuckerberg expresses ‘disgust,’ keeps policies | New doomsday cyber bills | QAnon follower favored for congressional seat The Hill’s Campaign Report: Biden marks 4th anniversary of Pulse nightclub shooting Biden not using Bloomberg-tied ad agency in campaign: report MORE‘s campaign, according to a new report.
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Axios reported on Friday that the Biden campaign would not be utilizing Hawkfish, which was founded by Bloomberg last spring ahead of his presidential run, as the presumptive Democratic nominee’s digital platform prepares to face off against President TrumpDonald John TrumpTrump reschedules Tulsa rally after criticism of overlap with Juneteenth New York Times endorses Engel primary challenger Trump campaign manager says 300,000 tickets registered for upcoming rally MORE‘s established digital campaign ahead of November.
Bloomberg paid Hawkfish $69 million to work on his presidential bid, which was centered on the Super Tuesday contests.
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The Los Angeles Times reported on Wednesday that a number of tech experts and progressives within the party voiced opposition to using Hawkfish in Biden’s presidential bid given its ties to Bloomberg and record in his ill-fated campaign.
Bloomberg is looking to play a role in Democratic efforts to unseat Trump. The Times reported that he invested another $35 million into Hawkfish.
Trump’s campaign has been pouring money into his digital operation throughout his presidency. Trump Victory, a joint effort between the campaign and the Republican National Committee, said in April it had reached 17 million voters in less than a month and recruited over 276,000 new volunteers since adjusting to an all-virtual campaign on March 13.
Biden’s campaign has invested heavily in its digital operation as well, launching a number of ads hitting Trump in key battleground states including Arizona, Florida, Michigan, North Carolina, Pennsylvania and Wisconsin. Additionally, the campaign announced a number of new digital hires last month.