Religion apparel new licensing agreement

True Religion Apparel signed a new licensing agreement with United Legwear Company to manufacture and distribute True Religion branded legwear, which will include men’s, women’s and children’s socks, leggings and tights. True Religion branded legwear will make its debut at the Las Vegas Project Show in September 2009. A nationwide rollout will also take place to True Religion branded stores and wholesale retail partners including department stores and specialty store retailers. Additionally, United Legwear Company is planning an international rollout to select markets in North America, Europe and Asia.

“Extending our licensing platform continues to be a core component of our product diversification strategy,” said Michael Buckley, president of True Religion Apparel. “As we move towards our long-term goal of 50-60% sales contribution from jeans and 40-50% sales contribution from sportswear, we will seek to establish partnerships with licensees that hold expertise in categories that are complementary to our existing product offering. In doing so, we believe we can expand our product mix with minimal infrastructure investment and contribute to the future profitable growth of the Company.”

United Legwear Company, LLC, founded by its President Isaac E. Ash, is a leading global manufacturer of socks and underwear located in New York City with distribution centers in New Jersey and California. True Religion Apparel, Inc. is a growing, design-based jean and jean-related brand. The company designs, manufactures and markets True Religion Apparel products, including its premium True Religion Brand Jeans.

Image: True Religion