H&M expands its online market reach

Swedish fashion retailer H&M is set to continue expanding it online
market reach in 2015. Belgium, Bulgaria, Czech Republic, Hungary,
Poland, Portugal, Romania, and Slovakia will all receive their own
online store during 2015, joining H&M growing list of online markets.

The exact dates when the online platforms in each of the new markets
will be launched has yet to be announced. “We see potential for
opening online shopping in all our markets. This year we have opened
France, Spain, Italy and China, and today we have online shopping in
13 markets in total,” commented Camila Emilsson Falk, head of media
relations. “We offer full assortment through our online shopping.”

H&M also aims to continue expanding its physical presence as well next
year, and plans to open its first stores in India, Peru, South Africa
and Taiwan in 2015. The Swedish fashion chain currently has 3,437
stores spread through 55 countries across the globe.

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