New York – AllSaints recently released their new handbag collection called The Capital
Collection, and apparently that isn’t the only accessories market they are
trying to find their place in. The edgy label has announced that they will
be partnering with Camuto Group for a footwear collection that will be
released in 2016. Their main priority right now seems to be expanding their
non-apparel categories, and they are certainly finding all the right
partners to do so.
Camuto Group partners with other labels on their footwear collections,
including Tory Burch and BCBG Max Azria. After 21 years as a label,
AllSaints is really amping up their efforts to expand in other categories.
It is too early to tell how their handbag sales are going, but in 2014
their sales grew more than ten percent, so shoppers are certainly flocking
to the company’s stores.
In a statement, CEO William Kim said, “As AllSaints grows its non-apparel
categories globally, we are excited to be partnering with the world’s
leading footwear experts at Camuto Group. We see huge potential in footwear
with this collaboration.” The collection will be AllSaints’ most complete
and extensive footwear line to date.
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