Martha Stewart switches cherry pie for pot as she enters the booming cannabis business

She is 77 years old and best known for dispensing advice on such vital matters as how to tidy up a linen closet or make the perfect cheesy vegetable frittata.

Now Martha Stewart is branching out into the marijuana business, as America’s most celebrated domestic goddess teams up with a Canadian cannabis business, Canopy Growth Corporation.

In perhaps the most eye-catching demonstration of how cannabis has entered the mainstream, Ms Stewart will help the company develop an array of products for humans and animals.

Recreational use of cannabis is now legal in 10 states in the US and four others – New Jersey, Utah, New Mexico and Missouri – are likely to join their ranks in the foreseeable future.

According to one study, as many as 55 million people – roughly 17 per cent of the US population – are regular cannabis users.

US cannabis industry breakdown

Ms Stewart is hardly the only establishment figure to have embraced the relentless march of legalised pot.

John Boehner, the former Republican Speaker of the House of Representatives, has joined the board of Acreage Holdings, a multi-state cannabis business, and has said he opposes jailing people for possession of small amounts of pot.

Ms Stewart’s route into the marijuana industry has been unconventional.

She has been co-hosting a show with Snoop Dogg, who memorably admits to having smoked pot in front of the White House and launched his own line of cannabis products in 2015.

Ms Stewart had been approached by a number of cannabis-linked companies who believed that her imprimatur would underline marijuana’s new-found respectability.

"I’ve been asked to design recipes and even ointments, healthy ointments for humans as well as for animals like cats and dogs," she told The Hollywood Reporter.

"I’ve had two companies recently in my office bringing in very interesting ointments, rubs and massage creams."

However, it was the unlikely chemistry between the home guru and the gangsta rapper, who has been working with Canopy for some time, which seems to have done the trick.

She visited the company’s headquarters in Smiths Falls, Ontario.

Bruce Linton, Canopy’s chief executive, said the duo’s co-operation on their show, "Martha & Snoop’s Potluck Dinner Party", had an appeal to a new and broad market.

"I think it covers a whole bunch of people who will say they really must look at this. It is from the young ones who think Potluck is hilarious to people who get her magazine and say they really like her style."

 

VIDEO: Young Bucks challenge Lucha Bros for AEW Double or Nothing

The build to Double or Nothing was furthered with an angle at Saturday night’s AAW show in Chicago, Illinois.

As The Lucha Bros (Pentagon Jr. & Fenix) were defending their AAW Tag Team titles against LAX (Santana & Ortiz) and AR Fox & Myron Reed, The Young Bucks attacked Pentagon and Fenix while the referee was down. They laid out Pentagon and Fenix with superkicks, Matt Jackson gave Pentagon a package piledriver, and they hit the Meltzer Driver on Fenix.

LAX hit their Street Sweeper finisher on Pentagon to become AAW Tag Team Champions.

The Young Bucks then came back into the ring and got on the microphone. They challenged Pentagon & Fenix to a match at AEW Double or Nothing, and Fenix replied that the best answer is what the people say. Fenix said the people want to watch The Young Bucks vs. the best tag team on the planet — The Lucha Bros.

The angle ended with The Young Bucks superkicking Pentagon and Fenix again. Matt Jackson said they know Pentagon and Fenix’s schedule, and The Young Bucks will see them around.

The Young Bucks’ appearance at AAW was the follow up to The Lucha Bros attacking them at the Double or Nothing ticket announcement party earlier this month. Double or Nothing is taking place at the MGM Grand Garden Arena in Las Vegas, Nevada on Saturday, May 25.

Video of the Young Bucks-Lucha Bros angle from AAW is available to watch below: